Redwood Home
The Ask
Sling TV 2024
Redwood Home sought to establish a unique brand identity reflecting their commitment to sustainable, quality home goods. The challenge was to create cohesive visual and verbal branding that highlighted their values of craftsmanship and environmental responsibility. The aim was to design a modern, approachable brand that resonates emotionally with customers across all touchpoints, from logo to packaging.
The Process
To establish Redwood Home’s brand identity, we focused on their core values: sustainability, craftsmanship, and timeless design. Collaborative sessions clarified the brand’s narrative and audience connection, informing a modern logo that featured natural elements like a tree motif to symbolize growth. This logo, combined with a classic typeface, balanced modernity and quality.
The color palette evoked warmth through earth tones, including deep greens and neutrals, while soft accents added versatility. These elements, along with chosen typography and patterns, laid the foundation of the brand's visual identity. Collaborating with Redwood Home, we ensured their sustainable mission was evident in all aspects, establishing them as a leader in beautifully crafted, sustainable home goods.
The Result
The new brand identity for Redwood Home successfully transformed the brand, positioning it as a standout leader in the sustainable home goods market. The refreshed visual language, featuring a minimalist logo and nature-inspired color palette, resonated deeply with the target audience. The rebrand not only improved Redwood Home’s visibility but also enhanced the perception of the brand as a provider of high-quality, eco-conscious products.