Tomorrow
Brand identity, digital, artistic direction
The Ask
Rather than merely applying temporary bandages to a flawed system, Tomorrow aimed to truly push the boundaries of what responsibly sourced and ethically manufactured clothing can genuinely achieve.
With this in mind, we built a brand that's about more than just clothes, we wanted to set a new standard that the whole industry could look up to. We started by getting super clear on what would guide everything we did: Tomorrow’s mission in creating products without compromising on their values, period.
The Process
We took that purpose and turned it into a unique look inspired by the bold, revolutionary vibe of '60s counterculture. The logo has custom letters that nod to the iconic Whole Earth Catalog, giving it this great nostalgic feel, while the cut details in the design mirror the clean, precise tailoring you'll find in their clothes.
When thinking about this branding, we wanted people to really think about what a better tomorrow could look like. We got creative with the campaign, using cutting-edge AI to create these custom portraits that we paired with sculptural floral arrangements. This combination helped show the deep connection between people and nature. The slightly surreal feel was actually inspired by Superstudio, this visionary '70s architecture firm whose work became a big influence on our whole brand approach.
